Empowering a Commercial Team to Work Smarter with AI
Challenge
The company's commercial team had recently gained access to ChatGPT but lacked a clear understanding of how to use it effectively in their day-to-day work. They wanted to go beyond experimentation and learn practical ways to integrate AI into their existing processes to boost productivity and creativity.
Approach
We began by understanding the team's learning goals and the types of tasks they handled across marketing, sales, and operations. From there, we designed a custom AI workshop tailored to their needs—covering how ChatGPT works, prompt engineering techniques, workflow automation, and emerging AI trends relevant to their industry. The workshop was delivered as an interactive half-day session for the full team.
Results
The session received a 4.5 star average rating, with participants describing it as "eye-opening" and "immediately useful." Since then, the team has adopted ChatGPT as a regular tool in their workflows, using it to streamline content creation, reporting, and idea generation.
Key Takeaway
With the right training, even non-technical teams can quickly turn AI from a curiosity into a powerful everyday productivity tool.